Affinity welcomes Sugarman Education to the family

The education sector has overcome many obstacles in the past few months, despite this Affinity Workforce has continued to thrive and we are extremely excited to announce the acquisition and newest addition to our group of education recruitment brands… Sugarman Education. This collaboration showcases the ambitious nature of our business, even through such challenging times, reaffirming our desire to secure our position as a market leading provider within the education recruitment space.

Esme, our CEO at Affinity says,

“We are delighted to welcome Sugarman Education to the team here at Affinity Workforce. Having spent time with the group in London hearing about their ambitious growth plans and already impressive footprint we have complete confidence they’ll complement our two leading education recruitment brands CER and Monarch. With a presence across London Sugarman Education will bolster Affinity’s national presence supporting our strategy to become the market leading education recruitment company across the UK.

With the support of the HCRG Board we will be investing heavily in the Sugarman brand, growing the London hub and beyond. This strategy will be mirrored across the CER and Monarch brands where we are also celebrating the opening of Hull & London locations.

Boasting three strong brands that have a reputation for expert knowledge, quality service and a people centered approach Affinity Workforce are passionate about the service we provide. We see that with careful management and the expected increase in demand for teaching and support roles across the education market we are beautifully positioned to increase fulfilment through our truly national coverage”

Meet Sugarman

Sugarman Education are one of the leading providers of education professionals to SEND and mainstream Schools across London and the surrounding areas. They have delivered a consistent and reliable service to schools for the past 25 years and have built a reputation of being experts within the market. Sugarman have built a strong reputation with candidates and schools alike, matching individuals to a range of positions, from short term assignments to permanent roles and bolstering our presence in the South. Based in London, the team of 9 have already surpassed the 1,000 day mark, despite only being a few days in to the new academic year. With ambitious plans to capture even more of the London market, our aim is to support Sugarman in becoming the supplier of choice across the South of England.

Luke Harper, Sugarman Business Director, says,

“Sugarman Education is delighted to be joining the established, successful and respected team at Affinity Workforce. We believe we will complement the existing brands included under the Affinity Workforce banner, bringing together three successful education recruitment companies and supporting a larger UK offering.

We are extremely confident that Sugarman Education will become the preferred partner to schools across London, the Home Counties and the South. Our strength and knowledge within education recruitment matched with the marketing, sector presence and technological expertise of Affinity Workforce Solutions will provide us with the opportunity to drive our business forwards.

After a difficult few months in the education sector, we look forward to our new adventure in joining Affinity Workforce. We are ambitious in our growth plans and very excited to be a part of a larger education specialist recruiter.”

We are very excited for what lies ahead for Sugarman and the Affinity Group.